Unsubscribe
Updated September 30, 2026
In one sentence
Unsubscribing is when a person asks to stop receiving your promotional messages. You must then stop sending them.
What laws often require
In many countries, every promotional message must offer a simple, free way to unsubscribe. And the request must be applied quickly. In the United States and Canada, the limit is 10 business days at most. In Australia, it’s 5 business days. In Europe, the GDPR says withdrawing consent must be as easy as giving it. Check the rules in your country.
On every channel
Unsubscribing applies to the channel the person chooses: email, text or notification. With the card, it takes effect right away, channel by channel. For texts, replying STOP or ARRET is enough.
Unsubscribing isn’t leaving the card
A customer who no longer wants promotions keeps her card and her stamps. If she wants her information deleted, that’s a separate request. That request falls under personal information protection.
A barbershop customer replies STOP to a promotional text. He no longer gets promotions by text, and his card keeps its 4 stamps.
Sources
- FTC (United States), CAN-SPAM Act compliance guide (opens in a new tab)ftc.gov
- CRTC (Canada), guidance on commercial electronic messages (opens in a new tab)crtc.gc.ca
- ACMA (Australia), fact sheet on email and SMS unsubscribe rules, 2024 (PDF) (opens in a new tab)acma.gov.au
- European Union, GDPR, Article 7 (EUR-Lex) (opens in a new tab)eur-lex.europa.eu
General information, not legal advice. Rules differ from one country to another and change over time: for your situation, consult a legal professional.
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