For merchants who love their regulars.
Short answers to concrete questions, with their sources. No jargon, no miracle promises.
How many stamps should your loyalty card have?
The 8-week rule, the formula to work it out, settings by trade and the free-stamp trick.
By the HoorayPass team, 7 min read
Bringing a new customer back: the first 90 days
Why so many new members disappear, and the simple messages that bring them back without annoying them.
By the HoorayPass team, 7 min read
What is a digital loyalty card?
The definition, what the customer does, what you see, and what the card doesn’t do.
By the HoorayPass team, 6 min read
A loyalty card without an app
The steps on the customer’s side, the phones that cause trouble, and when an app still makes sense.
By the HoorayPass team, 5 min read
Apple Wallet or Google Wallet: the differences
Notifications, updates, lock screen, contactless: the side-by-side table, and what it changes for you.
By the HoorayPass team, 6 min read
How many extra visits to pay for the card?
The formula, a worked example and four trades, with assumptions stated as such.
By the HoorayPass team, 5 min read
Asking for Google reviews without filtering
What Google prohibits, what a few laws say, and the honest request that still works.
By the HoorayPass team, 6 min read
The yearly promotion calendar
The dates most countries share, one idea per trade, and how many messages to send.
By the HoorayPass team, 7 min read
Anti-waste: announcing your leftovers
The principle, the right timing, an example calculation and the costly mistakes.
By the HoorayPass team, 6 min read
Business associations and neighborhood loyalty
Why a street shares its regulars, the neighborhood passport, and lessons from shared programs that failed.
By the HoorayPass team, 7 min read
Neighborhood gift card: how it works
The principle, a real program in over 200 places, the rules to check and what Wallet changes.
By the HoorayPass team, 6 min read
Why customers avoid loyalty apps
The numbers behind the app decline, the obstacles one by one, and when an app is still useful.
By the HoorayPass team, 6 min read
From paper cards to digital, no losses
The transition timeline, the stamp carry-over rule and what to say at the counter.
By the HoorayPass team, 6 min read
Welcome stamps at sign-up: the real effect
Same effort, almost twice as many completed cards: the car wash study, its context and the right setting.
By the HoorayPass team, 6 min read
Which reward to offer without losing money
Cost of goods, cost per visit, treat or discount: the math and the benchmarks to choose well.
By the HoorayPass team, 6 min read
Stamps, points or credit: which to choose?
Two questions to decide, and a decision table for cafés, salons, restaurants and pet stores.
By the HoorayPass team, 6 min read
Referrals: your regulars’ friends
Why a referred customer is worth more, the rule that prevents abuse and the messages to let customers share.
By the HoorayPass team, 6 min read
Measuring a loyalty program’s real effect
Why “members spend more” proves nothing, and how a control group measures what the card adds.
By the HoorayPass team, 7 min read
Want us to set all this up for you?
We install your loyalty card, set for your trade, remotely: there is nothing for you to do.