How many extra visits pay for the card?
Enter your average basket and your margin: the calculator gives the number of extra visits per month needed to cover the subscription.
$
What a customer spends per visit on average, before tax.
%
What is left of a sale once you have paid for what you sold.
ExampleThe starting values are an example. Replace them with yours.
Extra visits per month to cover the subscription
13visits
about 3 a week
The breakdown
- Monthly subscription
- $89
- Margin per visit
- $7.20
- Setup, one time
- $149
- In the first year, with setup spread over 12 months
- 15 visits
Amounts before tax.
The formula
Extra visits per month = monthly subscription ÷ (average basket × gross margin), rounded up to the next visit.
The assumptions
- The calculation does not predict how many visits the card will bring: it tells you how many it takes to pay for itself.
- An extra visit is one that would not have happened without the card. To measure it, compare your return rate before and after.
- The price is the single all-inclusive offer with no contract; setup is paid once.
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