Apple Wallet
Updated September 30, 2026
In one sentence
Apple Wallet is the wallet app built into the iPhone: it holds bank cards, tickets, boarding passes and loyalty cards.
What it lets a business do
A business can offer its loyalty card there without asking customers to download an app. The customer taps the “Add to Apple Wallet” button, the card appears next to their other cards, and it updates itself: a new stamp, a reward ready, a message from the business.
What to know
An Apple Wallet card is a pass, a file signed with a certificate issued by Apple. The business writes no code: the service creates and signs the cards. The card also shows on Apple Watch when the customer wears one. The customer can remove it at any time, like any other card in their wallet.
A hair salon customer adds the card after her haircut. Five weeks later, the salon’s reminder appears on her iPhone screen, with no app installed.
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